Uncommon Practice

is a creative studio helping brands and cultural institutions show up with personality. We clarify what to express, why it matters and how it comes to life across identity, communication & digital.

Portfolio

A selection of brand, communication and digital projects: View our portfolio.

Where to begin

Simple, low-effert entry routes that help you get clarity fast. Choose the one that fits your needs:

  1. Strategic Audit

    A workshop and concise assessment of your brand, communication and digital presence. Clear priorities for 2026.

  2. Communication Recommendations

    An introspection workshop plus practical guidance to sharpen your story, message and brand expression.

  3. Design Concept Sprint

    A focused ten-day process delivering one strong creative direction, supported by simple prototypes or visual territories.

  4. Innovation Track

    Research and speculative design exploring new ways brands might express themselves and interact with audiences.

Services

  • Strategy and Direction
  • Identity and Design
  • Communication and Digital
  • Technology and production
  • Futures research and R&D

Contact

Let’s schedule a short intro call. Takes 20 minutes, no prep needed: contact@uncommonpractice.works

Keep us on your radar:
Newsletter, LinkedIn, Instagram

About

Uncommon Practice was founded in 2025 by Thomas Byttebier, after leading Digital at Base Design for 10 years. Amongst others for:

  • Fondation Cartier
  • MoMu Antwerp
  • Dior
  • Studio Brussel
  • Kanal Centre Pompidou
  • ntgent
  • Deltalight
  • Musée Yves Saint Laurent
  • Delvaux
  • RSC Anderlecht
  • Xavier Hufkens
  • Essentiel Antwerp
  • Warner Music Group
  • Axel Vervoordt
  • La Monnaie / De Munt
  • Flanders District of Creativity

We listen carefully, then bring clarity fast with an agile team of designers, strategists and technologists.

View our portfolio.